How to Sell an eBook?

Congratulations dear! You’re about to publish your eBook on Kindle, IBooks or Google Play. You already know how to sell an eBook? Maybe it’s your first or your tenth. Wait – before you hit that ‘publish’ point – have you thought about how you’re going to market your masterpiece? Whether your goal is to sell a million copies or just to get your words to connect with the right people who will appreciate your work, you need to plan and act on a great online marketing strategy.

Believe me; that you’ve put your content into a book doesn’t mean that people will be tripping over in crowds to buy it. This is the fact. I know it because I’ve done it and I learned the hard way.

No doubt, marketing your eBook online can be tough. The reality is that most self-published eBooks are lucky to hit 100 sales (sorry for that splash of cold water). But if you’re willing to do the work, there’s plenty of potential for success. You really do have the world at your fingertips – so, go ahead and make the most of it. Truly, ‘Write an eBook AZ’ will guide you through out the most effective ways to publish your digital content, as well as giving you the tools for life. It is not only to properly learn how to sell an eBook but also to learn how to write an eBook properly from scratch. It also helps you learn how to format an eBook properly in order to be approved by the major properly s stores in the planet, by the first attempt!

Necessary Steps in Learning How to Sell an eBook Online

When you engage on self-publishing on Amazon (or any other properly publishing platform), you’re more than just an author because you’re also a publisher. This, therefore, means that you get to do the work of any good publishing house team of book editors; graphic designers and marketers. This article is a preview of what we offer within our ‘Write an eBook AZ’ and ‘complementary guides.’ They contain the necessary information about the marketing side. So, I’ll be sticking with methods on how to get your creation viewed, loved and downloaded into the right e-readers.

Apart from editing books (best to get at least one fresh set of eyes on it), the book title (very important to selling your book as well as SEO) and the book cover (yes, people do judge a book by its cover), there’s a number of pre-marketing steps you need to take.

They include:

Creating a blog

Hopefully, you already have a website and possibly, you write blog articles related to your subject matter regularly. If you don’t, start one now. But before you start check out our ‘Maximize your website visibility guide’ (Included with your ‘Write an eBook AZ purchase’)

Maximize your website visibility 3D

A website gives you a ‘home’ online. These days, creating your own website is really very easy. Make sure your site has a blog on it. You may ask, why? A blog gives you a chance to showcase your writing, engage with future readers, and (once published,) drives traffic to your most landing page. Since you’re a writer, a blog gives you a pretty cool outlet to often write.

Be sure to enable comments and include social share buttons/point/mule on all your blog posts to encourage reader engagement.

Pre launch Landing Pages

There are tons of pre-launch campaigns you can run on your website landing pages. For example, you can generate leads and excitement about your upcoming Most by:

  • Hosting an email-gated sweepstakes to give away a free copy of your book
  • Engaging your audience by asking for their input about your book characters is important if it’s fiction (such as a choice your main character must make).
  • Engaging your audience by asking for subject matter advice if it’s non-fiction is also important (you can motivate responses by including the best quotes in your book)

Pre-launch promotions can help to start generating that all-important buzz – before you even publish. The more excitement you can generate leading up to your launch, the better chance of success your product will have.

Keep in mind too, that Amazon has lists of top 100 bestselling books. If you can generate a groundswell of interest leading up to publication your book just might make it on to a genre specific list.

Aside from the dream of being on a bestselling book list, getting into a top 10 spot also helps to sell more of your books. People looking for a new read are more likely to buy a popular choice on a bestseller list, and since this article, it’s all about how to sell an eBook. Let share with you a publishing tip! Do you know that pre-launching your eBook at any of the major platforms in the planet is the way better and it produces more sales than just uploading it? So, start selling your eBook right way. It creates in your audience a sense of urgency to be the first one buying it! Therefore, find out more about how to sell an eBook with our ‘Write an eBook AZ guide’, and start writing your story, TODAY!

Email Campaigns

When you start getting lead information from people who are genuinely interested in your upcoming book, it’s the perfect opportunity to stay in touch.

So, send out regular emails to keep people posted on the progress of your book; more pre-launch campaigns you’re running, new blog posts and to ask people to connect with you on your social sites too.

You can even send out pre-written emails to be triggered and delivered at timed intervals with email automation campaigns. That way, you can pre-plan your emails and not have to worry if you got busy with the many other tasks you have going on in your life and happen to. More still, do not forget to send out your bi-weekly or weekly messages.

The more people get to know you and your work, the more likely they will want to buy your book to support your efforts.

Additionally, from a marketing perspective, email automation campaigns keep building up the buzz about your book launch. If you can do it well, more people will be lining up to buy your book on that all-important first day. And, as mentioned above, the more sales you get in a short time, the better chance you have in getting noticed on a bestselling list

EBook Landing Page

Okay, so now that you have an excited, intrigued and super-engaged future readership, you’re getting close to having a successful book launch. It does take about 24 hours for your book to go live on Amazon – and other sites like iBookstore. Nook Press and Kobo can take a bit longer. Just be prepared with a few more steps to take, before you press that ‘publish’ button.

If you have e-commerce or payment gateway abilities on your site, link the Call to Action mule (your ‘buy now’ mule) to it so that people can buy directly from you. You can as well, link it to your Amazon KDP book page once it’s live.

I’d highly recommend that you make your landing page in advance to your launch. That way, you will not be super stressed and you will not rushto make a last minute marketing page. You need to keep it private until the big day.

Once your book has been vetted through KDP and it is live, make your eBook landing page public. Keep in mind that kindle is not the only option on how to sell an eBook online. There’re many more and disclose all of them in our ‘Write an eBook AZ guide.’ Within our guide you are going to be able to learn how to write an eBook and how to format an eBook as well.

By having an eBook landing page on your website (whether you’re selling your book directly or through Amazon), you give yourself more marketing opportunities to promote your book and drive traffic to your site. You can make Google Adwords or Facebook Ads that link directly to your website, for example.



Announce Your eBook Launch

Just like a traditional publishing house would, you should promote your eBook with a press release or at least an article on your blog announcing the official launch of your eBook.

Pitch your book to publications that are read by your specific niche readership. This could include:

  • Online publications in your niche (if your book is about cooking – pitch to cooking sites, for example).
  • Popular (or engaged) blogs related to your book subject matter (get in touch with the main bloggers to pitch).
  • Local newspapers and online publications (create a press release with a ‘local author’ spin).

Advanced tip: You can also syndicate your press release through PR sites (there are generally costs associated with these), or sign up for HARO (help a reporter out) to pitch your release when a journalist is looking for a story just like yours.

Be sure to send out your announcement to your email contacts to share your great news and generate a buzz with people who are already interested in your work.

Sell your digital products or services as a freelancer 

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Promote your eBook to Your Email Leads and Social Media!

Once you’ve hit the publish button, send out a series of personalized emails to your entire prospect database.

Send out your first email before your book is live. Let your engaged readership know that your book is just hours away from being shipped to the MAJOR E-STORES in the planet. Build anticipation by reminding your readers of the hard work you’ve done and the benefits they’ll get from reading your work. Take WriteaneBookAZ.com website and guide as examples, as well as getting your own copy of ‘Write an eBook AZ guide.’

As soon as your book is live on e-stores, send out a second email, with a link directly to your NEW book! Then will be the time you really would need to push the sale. If you can get even 30 books to sell on your launch day, you’re likely going to make it to a best-selling list (then, you shall have already known the benefits of getting on that list).

Over the next few days, keep sending out emails with your excitement. Tell your readers about any updates you’ve had with your launch. If you receive press coverage – brag about it. If a reader reviews your book, tell people about it (and encourage other customers to do the same).

Promote your launch on all your social media sites too. Include the link directly to your eBook page to make it easy to immediately buy your book.

Spread On Social Media

Once your book is launched and you’ve successfully made it on at least one sub-genre bestselling list (you can do it!), you still have tons of opportunities to keep promoting your masterpiece. In fact, the marketing just begins.

* There are hundreds of ways to promote your eBook online. I’ll give you my top two of best methods of connecting with the right readership and getting more copies of your book sold. They include:

  1. Setup a review about the eBook or a free version
  2. There’s nothing so rewarding as getting your first book review (and hopefully, it’s a good one!). To persuade people to write good things about you, you could send out your eBook to review sites or ask your friends. Both of these are great methods, particularly the former. There are lots of great book review sites (including reviews within the GoodReads site – which show up on certain eBook stores too). Find your review sites within your genre and submit your book.

* There is a more advanced way to get reviews too. I’d suggest you do this, as you’ll likely get reviews back. And those reviews will be from genuine fellow authors who already hold you in a good light.

  1. What’s the advanced method?
  2. Offer to review other authors’ eBook s – for free.
  3. Create a landing page on your author blog, where writers in your niche can submit (or link) to their work. Let them know that you will review their book and post that review on your blog (with a linkback to their site and book page).
  4. When you offer to give reviews, you can also ask fellow self-published authors to reciprocate. They’ll likely be more receptive and willing to give you positive feedback.
  5. The more you can connect with your community and niche of fellow self-published authors, the better marketing potential you will have. If they share your eBook with a review on their blog, you’ve just exposed your market reach to their audience too. It’s a very ‘pay it forward’ type way of getting your name out there – and you may just sell more books by doing it.

Virtual Tour

You’ve heard about the elusive yet alluring traditional book tour. Maybe you’ve been to a few, to see your favorite authors. Maybe it’s been a dream of yours to actually go on one of your own.

There’s now a modern version that some smart indie authors do. I call it the virtual book tour.

A virtual book tour is a pretty cool method of getting out the word for your eBook. It takes the concept of the old-school in-person book tour. It as well, will remove the costly travel expenses, and give you the opportunity to speak to more of your audience in a shorter time.

It’s best to schedule a book tour with back-to-back interviews, podcasts, webinars and Google+ Hangouts (G+ hangouts are particularly great for sci-fi or tech related books).

A short time frame gives you a rapid, condensed hit to your book title (and hopefully book sales). And, as you know, if you can get your book onto the top bestsellers within your particular genre (no matter how small a niche it is), your book appears on top 100 list. This can exponentially increase your book sales and awareness.

How to sell an eBook by making a book tour:

  • Contact influential and highly engaged bloggers within your niche.
  • Pitch your book and ask for an interview – offer the interviewer something in exchange such as an interview swap, book review or guest blogging opportunity.
  • Try to schedule your ‘tour’ within a one week or day time period.
  • Promote your book tour on your social sites and to your email subscribers.
  • Take your book tour a step further by making recordings of your interviews and sharing them on a “book tour” page you create on your website. Include links back to your influencer’s sites.

  • Promotion & Free Coupons
  • Just like in a bricks and mortar bookstore, a great promotion can send your sales through the roof.
  • EBook stores have exclusive book promotion offers for its authors. So, take part in these, when you can. A few time, a year (or so), authors can give away their books for free – for a limited time.
  • Now, you may think this goes against your goals of making money from your creative work, but it actually helps to spread the reach to your readership. I’d suggest you take part in these site wide offers when you can.
  • Free promotions are particularly effective if you have a series of books. Give away your first book for free and promote your additional books with images of your book covers on the last page of your free book.
  • Another great promotional method is referral coupons. You may know the concept of referral coupons from large multi-national retailers. For example, Starbucks frequently uses them as traditional walk-in bookstores. Why then do you think they deploy marketing tactics that get people motivated to spread the reach of their product and bring in new customers? They worked and have been working to increase sales for decades.
  • What’s new about referral coupons is that they’re now very easy to make yourself and you can easily make them online.
  • To make a referral coupon, uh, use an easy software tool (like Wishpond). Then set up your coupon directly on your website or Facebook Page.

Find out how to create highly optimized facebook fanpages with our:  Facebook Master guide (Included with your ‘Write an eBook AZ guide’, purchase)

Write an eBook AZ Facebook Master

  • Make an offer to give away your book for free. For example, if a participant refers and gets three people to buy your book.
  • This is the best kind of word-of-mouth marketing. Your dedicated and loyal audience will tell their friends about you. Friends tend to trust the advice of friends, particularly when they’re recommending something personal, like a book.

How to sell an eBook, Conclusion!

Thanks for reading this article on how to sell an eBook. I hope you’ve enjoyed it and that you learnt something new. Therefore, don’t wait any longer and get your digital publishing tools, today!

Publishing your own eBook is a great experience. Although you may not likely to sell a million copies and retire on a yacht somewhere, reaping in the royalties, you never know! Remember, the average self-publishing author is usually lucky to sell about 100 books. But if you’re smart and persistent, you could make enough to live on for a while.

Feel free to contact us if you have questions, comments or concerns.


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